“Prominent” MAGA-world influencers are now boycotting Dunkin' Donuts because they say the company is boycotting the right-wing video platform Rumble by not advertising there. (in case you didn't know: Rumble as the super racist version of YouTube). Without any hint of irony, its chief executive Chris Pavlovski claimed the platform “will not be bullied by cancel culture.” Right-wing extremists are the only ones who can do the bullying and the canceling around here! Look out, Dunkin’! You are now on the very long list of targets for MAGA hate-- here are some of my favorites:
Disney - This is one of the longest running feuds in MAGA land, preceding the MAGA movement itself. Back in 1995, the Florida Baptist Convention and other groups started boycotting everything Disney because the company decided to extend health insurance coverage to same-sex partners of employees. Then came Florida Gov. Ron DeSantis and Disney’s opposition to his “don’t say gay” bill.
Budweiser -MAGA has had a problem with Budweiser for years, since it ran a pro-immigrant Super Bowl ad in 2017, just before Donald Trump instituted his immigration ban and tensions were high over his plans. Things settled down until the company hired a trans influencer named Dylan Mulvaney for a campaign in 2023. Things then got really stupid, culminating with has-been “rapper” Kid Rock posting a video of himself shooting up cases of the beer.
Oreos - I'm not kidding-- Oreos! "I do not like gay cookies," Newsmax host Greg Kelly wrote on Twitter. The cookies were deemed “gay” when Oreo sponsored a short film together with advocacy group PFLAG depicting a young man preparing to come out to his grandmother by practicing in front of his family. The horror!
Keurig - This is a personal favorite. Back in 2017, Keurig decided to stop advertising on Fox News host Sean Hannity’s show because he is a terrible person (and because the coffee company was subject to a consumer movement asking the company to stop advertising on Fox). Hannity got so pissed off that he called for a boycott. But since coffee makers aren’t something you buy everyday, unlike snacks or beer, Hannity fans responded by smashing up their coffee makers—which they had already spent money on. Perfect.
Legos - Those on the right really do hate children, don’t they? The toy company came under MAGA fire in 2023 for a campaign in the U.K. that featured a video titled "the A-Z of awesome—a LEGO celebration of the beautiful, powerful language of the LGBTQIA+ community." The company was accused of producing “transgender building sets” targeted at 5-year-olds by Caitlyn Jenner's political action committee Fairness First. The company clarified: "The information on Twitter is false. We have not released any LGBTQIA+ sets aimed at children. "A-Z of Awesome" was a marketing campaign released last year that featured sets built by our amazing adult fans. None of these sets are for sale." My goodness.
Chick-Fil-A - Yes, you heard me right. A onetime darling of the far right for its then-CEO’s vocal opposition to marriage equality, the company was later disowned by the right in 2023 for trying to diversify its workforce.
Cracker Barrel - The company that was once notorious for being the target of a lawsuit accusing it of “widespread racism, from segregating black customers in the smoking section to denying them service,” got on the bad side of the far right last year when it went “woke.” The crime? Celebrating Pride Month on the company website, along with a picture of rocking chairs painted in the colors of the rainbow.
NASCAR - The cultural touchstone of conservative America earned the MAGA hate in 2020, when they decided that it wasn’t such a good idea to have the Confederate flag at its events
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