Hallmark of Bigotry

The Hallmark Channel pulled four commercials from wedding-planning site Zola that featured a lesbian wedding, but continued to run similar ads featuring heterosexual couples.  Now Zola is fighting back—saying Hallmark won’t be getting any more of its ad dollars.“ All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark,” Zola said in a statement.  Hallmark said it pulled the same-sex spots because the debate over them “was distracting from the purpose of our network, which is to provide entertainment value.”

The move to pull the ads comes following complaints by One Million Moms, a division of the conservative American Family Association, which has been designated an anti-LGBT hate group by the Southern Poverty Law Center.

A open message to Hallmark posted on the American Family Association's website said, "Such content “goes against Christian and conservative values.  You will lose viewers if you cave to the LBGT agenda.”  The site later posted an update that the CEO of Crown Media Family Networks, (which owns the Hallmark Channel) confirmed in a phone call that the Hallmark Channel will “continue to be a safe and family friendly network. Praise the Lord,” the statement added.

Response on Twitter was harsh, and many users urged a boycott of the Hallmark Channel: