The National Football League is working to ensure that fans of losing teams will still go home with "happy endings"-- the league has now partnered with an app developer that will allow fans to get an in-seat visit from cheerleaders.
Three teams – the Atlanta Falcons, Tampa Bay Buccaneers and the Seattle Seahawks – used the app last year and Brian Lafemina, the NFL’s senior vice president of club business development, believes that number will increase substantially. “They believe up to half the league will be deployed for the 2014 season,” he told Sports Business Journal. The Atlanta Falcons said they sold about 800 "experiences" per game among its 3,000 season ticket holders.
No comments:
Post a Comment