An image showing the "naughty bits" of a young female model has forced an issue of a popular teen magazine off supermarket shelves across Australia.The May issue of "Dolly" magazine was intended to be a high-profile re-launching of the periodical, with an all-new layout and redesign. In an embarrassing and costly mistake however, about 50,000 copies of the magazine were recalled from Woolworths and Coles stores due to the offensive image. The publisher is now frantically applying stickers by hand to the "too rude" photo in a bid to get the May issue back on stands.
According to the magazine's spokeswoman, "This was the result of a printing error." But an arrow pointing to the girl's genitalia, accompanied by the text "Umm ... we think you forgot something" would suggest editors were well aware of exactly what they were exposing.
In an interview given in anticipation of the re-launch, the magazine's editor, Bronwyn McCahon, said the idea of the new-look title was "to give readers more bang for their buck".
Mission accomplished!
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