Following an explosive New York Times report that O’Reilly and Fox News had paid around $13 million in settlements addressing complaints brought by five of the conservative host’s previous female colleagues, advertisers moved to remove their commercials from the hit show. Among the first were automakers Mercedes-Benz and Hyundai.
The exodus gained momentum after the NYT article, with Mitsubishi Motors, T. Rowe Price, Wayfair, Bayer, Credit Karma and Lexus among those confirming to reporters that they had pulled advertising from O’Reilly’s show.
BuzzFeed News reached out to about 50 companies that advertise on “The O’Reilly Factor” and confirmed Tuesday that automaker BMW, Sanofi Consumer Healthcare and marketing company Constant Contact had pulled commercials. Drugmaker GlaxoSmithKline also told BuzzFeed that it has temporarily pulled advertising.
Insurance company Allstate, the men’s clothing line Untuckit and pet food company Ainsworth Pet Nutrition all confirmed Tuesday that they are withdrawing commercials from the show, NBC News reported.