Microsoft recently launched an expensive and high profile campaign with two ads featuring Microsoft founder Bill Gates and Jerry Seinfeld awkwardly meeting in a discount shoe shop and attempting to reconnect with real people by moving in with a normal family. But the spots were widely panned by critics and had little impact on consumers. So even though a third ad featuring Seinfeld was filmed, Microsoft dumped the entire campaign in favor of new ads featuring more current celebrities such as actress Eva Longoria, singer Pharrell Williams and even author Deepak Chopra declaring "I'm a PC".
But all three are Mac fans, Silicon Valley gossip blog Valleywag revealed. Longoria owns a MacBook and Williams carries an iPhone encased in gold, while Chopra, in a column on nuclear weapons published in the Huffington Post, said it was "good to sell more iPods" as they were "entertaining and harmless".
It has now been revealed that that Microsoft's new "I'm a PC" advertising campaign was created on a Mac-- a highly embarrassing development, given that the purpose of the new campaign was to tout the PC's advantages vs. the Mac.Hidden information contained in images from the ads published on Microsoft's website show they were created on Macs, a Flickr user revealed in a published screen shot. Microsoft responded by quickly scrubbing the hidden "metadata" information from the images.
It issued a statement saying: "As is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs."
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